I Gotta Have It!

As you enter the world of the newly pregnant, you can be truly astounded by the amount of STUFF that is being marketed and sold to gestating ladies. I think about how simple it must have been 80 years ago (?) when salves and lotions were homemade and there was a community of women around a new mother. Now we get our information from blogs and the internet, and even our Mothers’ cure-all’s seem like old wives’ tales.

I am a designer by trade. Now I lead a team of designers. I work with marketing people every day so I see the “back room” of product creation. Sometimes it’s about responding to the needs of consumers and developing products based on those needs and desires. But occasionally you find products that are NOT USEFUL, and the ad-machine behind it convinces us that we’ve GOTTA HAVE IT.

I try to think of what motivates me to surround myself with the things I do. Sometimes it’s aesthetics – “this _____ is beautiful and it inspires me, so I must have it”. (Maybe you do this with shoes, or smelly things, or fancy silk pillows). Sometimes, it’s about NEED, whether real or  imagined – “this will help me _______ so I must get it”. (Maybe this is the dusty yoga mat in the corner of the living room, or the wii fit that lies dormant under the telly?) Sometimes it is altruistic – validated by a commitment to service, community or the environment – ” Will buying veggies from the local farm help me reduce greenhouse gas, and thus help to save a polar bear somewhere?”

Obviously I have been thinking about this – a lot!

I usually ponder this “consumer impulse” when I see something that appears – to me- ridiculous. Like that Snuggy they show on midnight TV. Or the “On the go” hands free double breast pump for the working (type A) mom.

You CAN have it all!


Check this out! Does she look happy and content? Generating nourishment for her little one at home? I know we are all busy, but sometimes you need to put down the blackberry and drop the email and just be in the moment. It’s hard enough to be a working mom, but why do we feel that we must do everything, ALL of the time?

Then there’s the idea of the decorative nursing bib. At first I have to ask myself, what’s the wearing occasion here? Am I going to prom or a high school reunion? Do I think that donning a  $40 printed tablecloth over my lactating bosom might somehow camouflage what I am doing under there? Instead, what if my nursing bib resembled something more subtile, like a fleshy colored blouse from the latest Armani collection? Something glam and simple (and able to hold a suckling babe without drawing too much attention.)

nursing cover

Urban camo for the discreet mom??


Maybe the quote should read “Noone knows what I am doing under here!!!”

Or, if your feeling really frisky, try the new nursing snuggy…



just joking!

So next time you are out and you pick up something seemingly senseless, just be sure you really NEED it, WANT it, or will derive some kind of PLEASURE from it. You WILL get stretch marks if that is your destiny and heredity. No bit of salve or belly butter can prevent it . But, if you like the scent and if it keeps you from scratching your bump like a leper, go for it lady! Just know what you are doing –  and WHY!


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